Our online strategies balance the art of usability with the science of analytics. We understand that definitive metrics are important and our experiences drive us to translate them into actionable plans. Bridging the gap between our clients and their customers is how we create successful online experiences that leave a lasting impression. Our strategic process focuses on identifying current benchmarks, future forecasts and measurable metrics:

1. Define the Core Business Goals
2. Understand Your Online Audience
3. Gain Awareness with Analytics
4. Balance Design and Function
5. Initiate New Ideas

Growing your business online requires progressive marketing skills, technical savvy and most importantly a blend of strategic insight and diligent analysis that are nimble enough to meet shifting consumer and business demands. Whether you are selling online, finding prospects, or providing information it is imperative to define a strategic approach and then measure website interactions and marketing activities to gauge the effectiveness of the efforts. By establishing an initial baseline and then tracking the progress of each strategic initiative you can continuously evaluate the key metrics that will determine brand awareness, visitor engagement or conversion successes.

Web analytics is more than measuring Hits. It’s more than measuring ROI. Web analytics is a process that continuously monitors the performance of your online business. Without web analytics it is impossible to determine if you're running your online business efficiently and reaching your goals.

At Epik, we help you apply the web analytics process to your business. We measure how people find your website, i.e. online marketing activities, and how they interact with your website. We've adapted the web analytics process into a consulting methodology. Our process provides a framework that guides each engagement with a client and clearly defines the deliverables, timelines and resources needed to complete a project. Measure > Analyze > Test > Repeat.

Additionally, Epik offers advanced technical consulting services for Google Analytics. We can assist your company with troubleshooting issues or creating an implementation plan. We know that configuring Google Analytics correctly is the key to reliable data that can be used for analysis.

Usability is an iterative science that utilizes advanced analytics, deep understanding of visitor segments, and creative design to test and implement viable changes to the user's experience. Combined with uniquely creative design, your online presence will become quantifiably improved each step of the way.

Optimizing a site is like solving a math problem, it takes technique and strategy. That is why our approach is based on the most common and simple heuristics of mathematics. George Polya, a mid 20th century mathematician, popularized heuristics with this simple algorithm for mathematical problem solving:

1. If you are having difficulty understanding a problem, draw a picture;
2. If you can't find a solution, work backwards;
3. If the problem is abstract, find a concrete example;
4. Try solving a more general problem first.

We have found this heuristic approach to be highly applicable and effective in solving user error on web sites.

Today, all commerce is moving to electronic commerce. Therefore, you no longer do you need to be concerned about how to improve your e-commerce initiatives; rather you need to integrate and analyze across all buying mediums. Customers, you and us, are shopping, researching and finding in a whole new dimension. We may read an email on an iPhone, look up the product special online and drive to the store to purchase.

Epik optimizes online commerce by refining four fundamental steps in winning new clients and customers:

• Acquisition
• Persuasion
• Conversion
• Retention

We believe search marketing entails effective organic optimization, diligent paid search management and internal site search refinement all blended with search analytics to deliver successful results.

Epik improves website performance through regular analysis of search engine marketing:

Search Engine Advertising

Search engine advertising is only effective if you’re reaching the right people. We understand who your qualified visitor is, and will identify the online acquisition channels meeting this demographic. This allows us to develop and manage successful campaigns that are in line with corresponding web analytics data. Epik's objective is to decrease cost-per-acquisition while increasing return on ad spend.

Search Engine Optimization

Search engine optimization (SEO) is based on three main principles; relevant content, quality inbound links and sound website architecture. Epik will assist you in applying these principles to your website properties.

Our process begins with gaining an understanding of what your visitors are searching for and the content you are offering. We couple this information with targeted keywords to drive conversions and implement a resulting SEO strategy that improves your website rankings.

Website Search

There is valuable data that can be collected on your site. Most of the time this data is free! If you pay attention to it, you can discover exactly what your customers are looking for. We optimize internal site search with Google's platforms. The data is used to drive website optimization as well as paid and organic search campaigns.

Search Analytics

Monitoring the performance and associated search terms of organic, paid and internal site search enables ongoing search optimization that meets visitor needs and increases conversions. Search analytics provides extensive reporting on search terms, click-paths, zero-results and usability patterns. Epik delivers search analytics reports and key performance indicators along with continual improvement consultation.